Genfare recently implemented Genfare Link®, a comprehensive, digital fare management platform, at the Capital District Transportation Authority (CDTA) in Albany, New York. CDTA’s solution, Navigator, allows riders to purchase fares through a variety of convenient channels.
The cloud-based Genfare Link empowers the public transportation industry to keep pace with the digitization of today’s business world. While CDTA more efficiently manages its revenue stream through robust data analytics and reporting, its riders benefit from simplified payment options and ridership incentive programs along with simplified payment and replenishment choices. The hassle-free, highly secure system allows customers to manage their accounts online, with abilities to review usage history and automatically renew.
According to CDTA CEO Carm Basile, dozens of riders have registered every day for the Navigator program since it launched in early January. And the momentum continues to build, as CDTA looks forward to expanding its capabilities by offering mobile ticketing.
“We are honored to work with industry leaders such as CDTA to customize solutions according to their customers’ needs and drive positive results for the organization,” said Genfare President Darren Dickson. “The increasing rider satisfaction in Albany affirms CDTA and Genfare’s mutual values of embracing change and emerging technologies. We are excited to continue evolving together as we look to phase two and incorporate mobile ticketing solutions.”
For more than 30 years, Genfare and its innovative portfolio of fare collection systems have remained at the forefront of the transportation industry. Its integrated solutions span electronic validating fare boxes, cloud-based backend, mobile payment options, ticket vending and point-of-sale distribution systems, all of which are secure, reliable and flexible. Genfare, an SPX Corporation business, is headquartered in Elk Grove Village, Illinois. To learn more, visit www.genfare.com.
The March 2017 issue of Metro Magazine includes an article on the “Navigator” program and its increasing popularity, quoting Dickson and CDTA Director of Information Technology Thomas Guggisberg. Click here to read the story.
